{"id":6318,"date":"2023-06-15T17:09:40","date_gmt":"2023-06-15T15:09:40","guid":{"rendered":"https:\/\/www.xsoftbg.com\/?page_id=6318"},"modified":"2023-06-15T17:09:40","modified_gmt":"2023-06-15T15:09:40","slug":"xmarketing-2","status":"publish","type":"page","link":"https:\/\/www.xsoftbg.com\/?page_id=6318&lang=en","title":{"rendered":"XMARKETING"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_center\"><a ref=\"magnificPopup\" href=\"https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198.png\" aria-label=\"XMarketing-01\" class=\"w-image-h\"><img loading=\"lazy\" decoding=\"async\" width=\"2481\" height=\"3165\" src=\"https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198.png 2481w, https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198-392x500.png 392w, https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198-549x700.png 549w, https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198-157x200.png 157w, https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198-1204x1536.png 1204w, https:\/\/www.xsoftbg.com\/wp-content\/uploads\/2020\/03\/XMarketing-01-e1584714670198-1605x2048.png 1605w\" sizes=\"(max-width: 2481px) 100vw, 2481px\" \/><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_146ef2bf\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: left;\"><span style=\"color: #f05a28;\"><strong>System Goal<br \/>\n<\/strong><\/span><\/h3>\n<p lang=\"bg-BG\">XMARKETING manages and optimizes all activities related to planning, creation, and tracking of marketing campaigns.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><span style=\"color: #f05a28;\"><strong>Benefits<\/strong><\/span><\/h3>\n<ul>\n<li>Full history and traceability of executed marketing campaigns<\/li>\n<li>Real-time analysis of the benefits from conducted marketing campaigns<\/li>\n<li>Complete history of campaign expenses<\/li>\n<li>Digitization of document workflow<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_switch_text align_center with_content\"><div class=\"w-separator-h\"><i class=\"fas fa-chevron-down\"><\/i><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3 style=\"text-align: center;\"><span style=\"color: #f05a28;\"><strong>Basic functionalities<br \/>\n<\/strong><\/span><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-1983\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f05a28;font-size:48px;display:inline-block;\">\n\t<i class=\"Defaults-share-alt\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1983 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:31px;\"}'  style=\"color:#f05a28;\">Management marketing - Events<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1983 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">Manages the processes related to the preparation of various public events, storing complete information about the incurred expenses for each one (music, promotional flyers, free products).<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-8023\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f05a28;font-size:48px;display:inline-block;\">\n\t<i class=\"Defaults-group\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-8023 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:31px;\"}'  style=\"color:#f05a28;\">Management Marketing - Customers<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-8023 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">This type of marketing is targeted towards large clients. Here, the processes related to the executed marketing campaigns are managed (discounts, games, raffles, etc.), and detailed information is stored for each individual client.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-7056\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f05a28;font-size:48px;display:inline-block;\">\n\t<i class=\"Defaults-newspaper-o\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-7056 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:31px;\"}'  style=\"color:#f05a28;\">Marketing Management \u2013 Advertising in media<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-7056 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">This type of marketing is focused on various types of media (television, radio, newspapers). Here, information about all advertisements and their costs is stored.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"aio-icon-component    style_1\"><div id=\"Info-box-wrap-1320\" class=\"aio-icon-box top-icon\" style=\"\"  ><div class=\"aio-icon-top\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#f05a28;font-size:48px;display:inline-block;\">\n\t<i class=\"Defaults-laptop\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"aio-icon-header\" ><h3 class=\"aio-icon-title ult-responsive\"  data-ultimate-target='#Info-box-wrap-1320 .aio-icon-title'  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"desktop:31px;\"}'  style=\"color:#f05a28;\">Management marketing - Online<\/h3><\/div> <!-- header --><div class=\"aio-icon-description ult-responsive\"  data-ultimate-target='#Info-box-wrap-1320 .aio-icon-description'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"\">It serves internet marketing by conducting various campaigns (games, advertisements on different websites, etc.), and comprehensive information about the incurred expenses is stored for each one.<\/div> <!-- description --><\/div> <!-- aio-icon-box --><\/div> <!-- aio-icon-component --><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_auto\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">In all the mentioned modules, the system provides information about the performance of each campaign based on data on the achieved profits before and after the campaign.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"System Goal XMARKETING manages and optimizes all activities related to planning, creation, and tracking of marketing campaigns. Benefits Full history and traceability of executed marketing campaigns Real-time analysis of the benefits from conducted marketing campaigns Complete history of campaign expenses Digitization of document workflow Basic functionalities Management marketing - Events Manages the processes related to...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=\/wp\/v2\/pages\/6318"}],"collection":[{"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6318"}],"version-history":[{"count":2,"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=\/wp\/v2\/pages\/6318\/revisions"}],"predecessor-version":[{"id":6320,"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=\/wp\/v2\/pages\/6318\/revisions\/6320"}],"wp:attachment":[{"href":"https:\/\/www.xsoftbg.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}